Ebert & Gerbert’s Human Flipbook Ad Campaign

Ebert & Gerbert’s Subs & Clubs is a sandwich chain I hope comes on down to Texas as it showcases wonderfully tasty looking sandwiches. Apparently a standard commercial for TV costs about $365,000, which in millionaire dollars isn’t alot but in normal dollars is. So they decided to put a spin on the old cartoon flipbook design and make an animated ad. Rather than have it drawn on a pad of paper, they drew 150 stills on t-shirts and had a guy take on and off the shirts to make the image change.

Good thing I wasn’t the camera man, staring 9 hours at some guys taut, rippling, sinewy abs as he changed shirts over and over and over and over….. sorry I was lost in the moment. As I was saying, good thing I wasn’t the camera man as I would of hated it.

Sammich.

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